Google Tag Manager, Analytics and AdWords
In this article I explain how I used the various analytics tools provided by google to not only better understand the behavior of users but also to help optimize my Google Ad campaigns. Background If you’re trying to sell a product or service on your website, one of the main questions you will be asking…
AWS Organizations and SSO with Gsuite
When most companies start out, they usually have a single AWS account. This account is used for development, QA, staging and production. There is normally just a few engineers on the team and they all probably log into this account using the root credentials. As the company grows not only will the number of people…
Fraud Prevention Techniques
There are many industries that are targeted by fraud each year costing businesses billions of dollars. Fraud is not something that can be eliminated entirely, however with better monitoring and verification methods the amount and impact of fraud can be reduced. A major goal with any fraud prevention technique is to make the cost of…